We built this brand from the ground up, with an identity, positioning and evolving visual language that helped them stand out and be memorable. Guerilla tactics during trade shows like staged protests down the Las Vegas strip, a custom-wrapped luxury shuttle bus complete with Eric Estrada acting as host, and an in-booth game show hosted by Wink Martindale helped this tiny background check company look like a major player. Generating leads through digital ads, direct marketing, mircosites, and good old fashioned trade pubs helped them achieve their ultimate goal — being acquired by one of their largest competitors.
Eric Christopherson 