Brand building in six seconds or less.
Let’s not get off on the wrong foot here. Contrary to what YouTube and your social media platform of choice would like you to believe, six seconds isn’t enough time to build a brand. It’s barely enough time to read a headline and certainly isn’t enough time to do anything that would create customer loyalty.…
The power of a simple message — a short story.
I first realized the irresistible power of advertising when I was just 16 years old. My father, who was a textile salesman back when sewing plants were still a thing in the South, made me a partner in his side hustle where he secured overruns of clothing from these businesses and sold them at regional…
Does your 98-pound advertising budget dream of being buff?
Tired of those muscle-bound super brands kicking sand in your face every time you show up on consumer beach? Well it doesn’t have to be that way. While it’s true that bigger is better when it comes to advertising budgets, it is possible to deliver a Charles Atlas message with that 98-pound frame by working…
Is there any romance left in your relationship?
You and your customers. It started off as a match made in heaven. You had the perfect product, they bought it, and life was good. For years it went on this way. Then one day you woke up and realized you didn’t know each other any more. And before you could say mid-life crisis, you…
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About Me
I’m Eric Christopherson and I’ve been writing copy, managing people and projects and working alongside clients for over 30 years. These are my thoughts—some new, some old, some shared in other forums already.
Eric Christopherson 