A small fish playing in a big pond. Guerilla tactics during trade shows like staged protests down the Las Vegas strip, a custom-wrapped luxury shuttle bus complete with Eric Estrada acting as host, and an in-booth game show hosted by Wink Martindale helped them look like a major player. Generating leads through digital ads, mircosites, direct mail and trade pubs helped them achieve their ultimate goal — being bought out by one of their largest competitors.
Eric Christopherson 