One of those extraordinarily rare occasions where a company with a great story to tell has a marketing director who lets you tell it. See selections from this series of long-copy print ads for Campbell Clinic Orthopaedics.
I won’t say this campaign saved the Hard Rock Cafe from going out of business during the depths of the theme restaurant bust. But they said it. Check out a few of the highly targeted and larger-than-life executions that reminded tourists and locals alike why they loved the Hard Rock and why they should come back.
When introducing this new sportsbook app, we wanted people to believe that they could easily incorporate sports betting into their daily lives without making it the focus of their lives. Campaign included out of home, print and digital executions.
We didn’t name We Sell Tools, but we did lean into their straightforward, no bullshit approach to, guess what, selling tools to guys who like to use tools. A pretty good example of making a small budget work for you.
First national brand effort for this rapidly growing gaming enterprise.
Eric Christopherson 