When you spend your first 50 years of existence operating as a greyhound track in West Memphis, Arkansas, it’s tough to shake that image. Having the nation’s third largest gaming destination with about a dozen much younger casinos just 90 minutes away provided plenty of reasons for people not to visit. Or care. But armed with the region’s largest casino floor and a few amenities you might not expect, we decided to play to our client’s strengths and challenged gamblers who had never considered Southland to give them a try and potentially “Surprise yourself.”
Eric Christopherson 