It’s a story line as old as Hollywood. Our hero sets off on a quest, only to be thwarted by the bad guys. But our hero won’t give up. He regroups, draws up a new plan, gets some help from an unlikely source, and rides in to save the day. Comebacks in the business worldContinue reading “Tell the fat lady to stick a cork in it.”
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Your USP—a unique selling proposition or an unidentified strategy problem?
From the moment man first gazed into the stars and recognized his own existence, he has sought answers to the eternal questions. Who am I? Why am I here? Who wants to buy what I have to sell? Okay, so maybe that last question isn’t one of the big three propositions of self-realization, but eachContinue reading “Your USP—a unique selling proposition or an unidentified strategy problem?”
Eric Christopherson 