Starting with the name and logo, we based every aspect of this brand on the core customer benefit — this is not the emergency room. It seems we were on to something. The client revised their growth projections three times within the first two months and nightly patient visits increased nearly 500% in six months. The marketing director was so pleased, she wrote us an ode. When was the last time you felt inspired to write an ode about anything?
Eric Christopherson 