With competition growing and the market exploding, our first effort for this internationally renowned orthopedic practice leveraged their unique history to establish a position only they could claim.
The Expansion
Starting with the name and logo, we based every aspect of this new service offering on the core customer benefit — this is not the emergency room. It seems we were on to something. The client revised their growth projections three times within the first two months and nightly patient visits increased nearly 500% in six months. The marketing director was so pleased, she wrote us an ode. When was the last time you felt inspired to write an ode about anything?
The Rebrand
After several years of distinctive advertising and market dominance, Campbell Clinic decided to take the next step in their brand life and reposition themselves for the future. Staring with a new identity and positioning, we built a visual language and applied it to new video and audio ads, digital ads, print, website, collateral and more.
Eric Christopherson 