The next time one of your cohorts utters that phrase in reference to marketing, you can feel safe in agreeing with them 100%. It’s nothing like rocket science, it’s much harder.
Those guys from NASA can always rely on zero being zero, actions spurring reactions and a straight line being the shortest distance between two points.
You, on the other hand, have to deal with consumer trends, shaky budgets and a hundred other things seemingly designed solely to ruin your day. But in this world of never-ending change and routine upheaval, there are a few things you can rely upon.
Big thinkers will always triumph. Experience is the best teacher. Strong team members make for strong teams.
So ask yourself, who’s on your team? And what has their experience taught them? Because being in change doesn’t mean you have to know everything about the sweet science of marketing. You just need to know the people who do.
Eric Christopherson 