You and your customers. It started off as a match made in heaven. You had the perfect product, they bought it, and life was good. For years it went on this way. Then one day you woke up and realized you didn’t know each other any more. And before you could say mid-life crisis, you lost sight of who your target audience really is.
The relationship you have with your customers is just like any other. The minute you start taking it for granted is the minute it starts to die.
If you’re in a rut, don’t panic. It happens to the best of brands. Make an assessment of where you are. Find out if your market assumptions are still accurate. And then get to know your customers all over again.
Eric Christopherson 