Does your 98-pound advertising budget dream of being buff?

Tired of those muscle-bound super brands kicking sand in your face every time you show up on consumer beach? Well it doesn’t have to be that way.

While it’s true that bigger is better when it comes to advertising budgets, it is possible to deliver a Charles Atlas message with that 98-pound frame by working a little bit harder and a whole lot smarter.

Start with your focus. Don’t try to work too many muscles too soon. Find the area where you can produce the best results and work it hard. Then look at your routine. Are you consistent? Can the same message be found in everything you do? If so, your string bean budget will have all of the power of a Sherman tank. And while your advertising budget may not actually get bigger, it certainly will look more impressive.