Have you ever played that game where everyone sits in a circle and whispers a message from person to person until the message gets back to the person who spoke it first? It never fails, the message always gets screwed up somewhere along the line.
It’s not intentional. Usually someone doesn’t listen very well, and then someone else mumbles, and before you know it, the original message is contorted into something totally unrecognizable.
Internal communications are a lot like that. Only about a million times worse. Whether you’re a large company with multiple offices or a singular shop with three departments, you have to make sure people are hearing the message you want delivered.
That’s why you should treat your internal communications just like your external communications. Use smart messages with intriguing visuals and deliver them in a way that will get noticed.
Do that, and before long it will seem like you’re talking to yourself all the time. Which, in this case, is actually a good thing.
Eric Christopherson 