Never in your lifetime will you ever have a marketing budget as big as you want. Face it, there are only so many Proctor & Gambles in the world.
When you finally do get enough money to redo your packaging, you’ll want a new catalog to help push your product into the pipeline. If you get enough dough to create some print ads, you’ll wish you could have a television spot to round out the campaign. It’s never enough.
So deal with it.
How, you ask? By putting the money you have against the materials that will have the biggest impact. If you’re a packaged goods company, that’s probably going to be your packaging. If you’re a service company, that may be your online presence. If you’re a brand new company, perhaps that will mean a strong identity. Regardless, you have to start with the materials that will most directly create revenue.
Follow that line of thinking and one day when you get a muffin, you might just get some jam to go with it.
Eric Christopherson 